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Outbound with AG-VIP SQL + option Workflow AG-VIP SQL is suitable together
with the option Workflow ideally for active telephone marketing (Outbound). In
the following I would like to briefly describe the expiration in the Outbound
with AG-VIP SQL to you: Data base and data modelMS-SQL or alternatively Micorsoft's MSDE is the core of the data base. You can define the data modell via the data base manager: The data modell is divided in: · an address table with the master data, e.g. address, communication number, ... · additional tables that are linked with the address by 1:n. In this way, all products referring to your customer are applicable. · project tables selecting information reffering to proposals or support requests. · additional tables, e.g. for acceptance of orders within a project
To use AG-VIP SQL multilingually, you can use different languages for field names when you define them. Concept overview of AG‑VIP SQL Workflow:Very often, sales is seen as a 'blackbox' where you act from your gutfeeling which might be acceptable for some sales pros. But for the majority of your marketing and sales staff, it will be necessary to define and structure sales processes. Processes are defined as target-oriented sequence of working steps. Consequently, fields such as sales, marketing or service can be devided into processes where AG-VIP SQL workflow engines are depicted. The advantages of a process-oriented view are obvious: · Cost reductions by automated processing · Standardazition of work routines guarantees stable quality · Clear structure enables you to measure and plan your results, e.g. success quota or length of a process · Based on processes, sales targets can be clearly defined · Recognition of staff deficiencies and consequently selective use of further training measure · Process acceleration by automated information forwarding. Information is not a debt lying in prender, but is at your disposal, e.g. for callcenter agents Consequently, there is an increase in productivity in any kind of sales effort activity. At first, processes have to be structured clearly. The AG-VIP SQL workflow engine provides the technology to manage processes and to make it available to the user. If you compare sales with a production process, input (=resources) and the desired output (=targets) are obvious. Very often, effects remain diffuse though. Transparancy can be achieved by defined sales processes. The only aspect that will remain unknown is market-building. When you transfer a process-oriented mentality to production processes in sales, it might help you to define campaign sequences. Much higher response rates can be gained in event-oriented processes when marketing causes a customer's reaction. A customer's reaction, e.g. via your website, causes a pre-defined workflow for potential customers. Data importNot all data are recorded manually. In prevailing systems, data from address publishers or address CDs, there is a large amount of information that can be imported directly via the import function into AG-VIP SQL. The import assistent will support you. Data can be imported both into prevailing and new address tables. Fields from the source file are simply assigned to the requested fields of your destination address table. Tokens can be added at will. Fields can be linked during the import. If you can't import all fields from the source file to he destination address table due to a missing field, you can generate it during the import: AG-VIP not only imports all source data addresses as new data records, but it also matches addresses according to the fields you defined. This helps to update your data records and to use your new address potential effectively. |
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