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Praxisscout Acquisa 06/2005: CRM makes selling strong "
A more active market
preparation by means of CRM software in the selling brought new
customers to the IT-service provider Prodanet and more conversion.
Initial position:
With product data bases and own software developments the
IT-Dientsleister Prodanet made long time good business. But the
rising costses with the trading ventures in Germany led to the fact
that this any longer Prodanet Softwaresolutions does not
integrate automatically.
Strategy:
The Prodanet products had to be marketed actively. In addition a
strong own selling was developed. In order to proceed as
purposefully as possible, the enterprise set Grutzeck AG-VIP SQL” on
the CRM Softwaresolutions for “from the house.”
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